The Fashion of Art Deco

At the beginning of 2019, Alexandre Christie introduced products combining different colours and art into the World of 4.0, namely #AC3038 born from the inspiration of an Art Deco design that represented the rapid modernization of the world. This trend in design has spread widely and already exists in the world of “Fashion” in America and Europe.

Art Deco was the name used for a style of visual art, architecture and design that first appeared in France, just before World War I. It combined modern styles with fine craftsmanship and rich materials. It represented luxury, glamour, exuberance and technological progress. Cubism, Futurism, and Constructivism were core influences.

It was from these core focuses of Art Deco that #AC3038 was derived. It combines colour and futuristic design and the use of innovative black fusion to reveal bright beauty. Alexandre Christie now demonstrates that the combination of black and white with bold colours can make you different. ‘Be you, be different´. Watches are different works of art, depending on their environment. Each watch will testify to the unique life and desires of the owner.

#AC3038 is a work of art that also tells the time. Alexandre Christie dedicates this watch to Millennials who are not afraid to be themselves, because ‘Life is Passion´.